Check out where you should advertise senior care services!
Key professionals who deal with seniors or family members of seniors are a great resource
It is important to advertise senior care services that you are offer ‘offline’ as well as ‘online’. Local medical professionals and trades people can help boost your client intake when they refer your senior care business and will want to if they can offer more value to their clients.
Create a referral plan and collaborate with trades people who deal with the family members of seniors that you are trying to reach. Offering a referral fee cash bonus for new clients that sign up for your senior caregiver services can be a very effective way of growing your business quickly.
Prepare a small information package that can be handed out. You may not get to see the professionals directly, but for sure you will make contact with their administrative assistants. A great way to get direct attention is to reach out to people in professions or trades that you personally or professionally have had good experiences with, and tell them about your business and that you are looking for effective ways to advertise your senior care services. Simply ask if they would mind sending potential customers, and even offer a referral fee as a thank you. It never hurts to ask, the worst they can say is “no”.
You can also reach out to your friends on Facebook. They are are a good extension to a professional and trades network of people. Professionals will always prefer to work with someone they currently know, or through someone they know.
Get creative when you design your information package. Keep it short, eye catching, and memorable. Vistaprint.com is a great marketing resource for this,,,
List of Professionals
- Bank trustees who have elder orphan senior clients and in charge of their care (elder orphans-unmarried childless elderly.)
- Social workers working in health care facilities-
- Marketing directors in high end senior residences looking for one-one caregivers-for additional outside assistance
- Optometrists that visit residences
- Beauticians that work in residences
- Hairdressers that work in residences
- Hearing aid specialists
- Senior day centers: contact volunteer groups in the community. Speak with the group organizers.
- Renovators (carpenters) and handy men/women
- Insurance brokers
- Financial advisers
- Notary offices
- Landscapers/Snow removal-usually the same company
- Family support groups of seniors who suffer from dementia
Locations in your community to advertise senior care services
- Bulletin boards
- Local library
- Grocery store
- Dr. Offices / Medical Clinics / Hospital
- Beauty service establishments
- Medical equipment stores
- Small private airports for private planes and jets
*Try to find out where a potential family member of the senior(s) are spending time, and then make it easy for them to find information about your senior care business services.
*All the people in the professions mentioned above often deal directly with seniors, and know where they live and exactly what extra assistance they could benefit from.
Learn How to ‘Start a Senior Care Business’ & 50 Professional senior care business templates to get you started!
More details on how to advertise senior care services in the guide below
50+ Senior Care Business Templates Included with Guide
Prepare to impress your clients and protect your business with these professional senior care business forms!
📁 50+ Essential Senior Care Business Templates (WORD-EXCEL-ADOBE PDF FILLABLE)
✔️ Home Care Service Plan
✔️ Senior Client Intake Form
✔️ Care Assessment Report -One Sheet Quick Overview
✔️ Care Assessment Report -Complete Assessment-Long Format
✔️ Senior Care Information Form-Client Profile w/ Photo
✔️ Senior Fall Risk Assessment Form-Detailed Format
✔️ Caregiving Service and Fees Information-One Sheet to Present Potential Customers w/ Photo
✔️ Proposal Letter-Home Care Service-For New Clients
✔️ Proposal Letter-Home Care Service-Organizations and Health Facilities
✔️ Home Care Service Quote-Formal
✔️ Caregiver Job Description Form
✔️ Caregiver Time Sheet Weekly
✔️ Home Care Service Agreement
✔️ Senior Housekeeping Chart
✔️ Senior Personal Care-Hygiene Chart
✔️ Senior care invoice-Professional and Detailed
✔️ Hire a Caregiver Checklist-Quick Guide
✔️ Caregiver Application Form
✔️ Pre-Interview Caregiver Questionnaire-Pre-Screening
✔️ Caregiver Interview Questionnaire
✔️ Caregiver Reference Check Questionnaire-What to ask Previous Employers
✔️ Home Care Employee Job Offer
✔️ Caregiver Employment Agreement- Long format
✔️ Caregiver Employment Contract-Short Format- Good for Temp Workers
✔️ Caregiver Job Posting-Ad Sample-Copy and Paste
✔️ Home Care Tax Receipt for Senior Care Services-Send to Clients
✔️ COVID-19 Senior Visit Health Care Form-Includes Vaccination Information
✔️ Senior Non-Medical Transport Agreement-Caregiver and Senior Client Outings
✔️ Home Care Competitor Call Script-Know How to Stand Out
✔️Home Care Bookkeeping Checklist- Stay Organized and Pay Less Taxes
✔️ Senior Home Safety Checklist-Client Home Overview
✔️ Daily Food Log-Meal Tracker
✔️ Senior Community Services Contact List-Professionals who are a part of the Care Team
✔️ Emergency Medical Information Sheet
✔️ Client Progress Notes
✔️ Caregiving Daily Checklist (Caregiver Journal/Log of visit)
✔️ Employee Non-Compete Agreement
✔️ Final Employment Warning Letter
✔️ Termination of Employment Notice
✔️ Home Care Service Price Increase Letter
✔️ End of Life Wishes Form
✔️ Medical File Log- (2 Sizes-Letter + A4)
✔️ Medication List-(Letter + A5)
✔️ Weekly Medication Tracker
✔️ Monthly Medication Tracker
✔️ Medical Contacts
✔️ Vitamin Supplement List
PLUS+++ 5 PDF FILLABLE ADOBE FORMS (Download FREE VERSION of Adobe Reader on any device to use files)
✔️ Care Assessment Report-PDF Fillable
✔️ Caregiver Employment Application-PDF Fillable
✔️ Caregiver Time Sheet (weekly)- PDF Fillable
✔️ Caregiving Daily Checklist-PDF Fillable
✔️ Monthly Medication Tracker-PDF Fillable
Customize all these documents and forms to fit your exact senior care business and location!
Senior Care Business Templates also available in the care shop separate from the guide book:
Customize any or all of templates to your own senior care business. If you are currently operating a senior care business and need assistance with the logistics, then this a perfect solution for you.