Check out where you should advertise senior care services!
Key professionals who deal with seniors or family members of seniors are a great resource
It is important to advertise senior care services that you are offer ‘offline’ as well as ‘online’. Local medical professionals and trades people can help boost your client intake when they refer your senior care business and will want to if they can offer more value to their clients.
Create a referral plan and collaborate with trades people who deal with the family members of seniors that you are trying to reach. Offering a referral fee cash bonus for new clients that sign up for your senior caregiver services can be a very effective way of growing your business quickly.
Prepare a small information package that can be handed out. You may not get to see the professionals directly, but for sure you will make contact with their administrative assistants. A great way to get direct attention is to reach out to people in professions or trades that you personally or professionally have had good experiences with, and tell them about your business and that you are looking for effective ways to advertise your senior care services. Simply ask if they would mind sending potential customers, and even offer a referral fee as a thank you. It never hurts to ask, the worst they can say is “no”.
You can also reach out to your friends on Facebook. They are are a good extension to a professional and trades network of people. Professionals will always prefer to work with someone they currently know, or through someone they know.
Get creative when you design your information package. Keep it short, eye catching, and memorable. Vistaprint.com is a great marketing resource for this,,,
List of Professionals
- Bank trustees who have elder orphan senior clients and in charge of their care (elder orphans-unmarried childless elderly.)
- Social workers working in health care facilities-
- Marketing directors in high end senior residences looking for one-one caregivers-for additional outside assistance
- Optometrists that visit residences
- Beauticians that work in residences
- Hairdressers that work in residences
- Hearing aid specialists
- Senior day centers: contact volunteer groups in the community. Speak with the group organizers.
- Renovators (carpenters) and handy men/women
- Insurance brokers
- Financial advisers
- Notary offices
- Landscapers/Snow removal-usually the same company
- Family support groups of seniors who suffer from dementia
Locations in your community to advertise senior care services
- Bulletin boards
- Local library
- Grocery store
- Dr. Offices / Medical Clinics / Hospital
- Beauty service establishments
- Medical equipment stores
- Small private airports for private planes and jets
*Try to find out where a potential family member of the senior(s) are spending time, and then make it easy for them to find information about your senior care business services.
*All the people in the professions mentioned above often deal directly with seniors, and know where they live and exactly what extra assistance they could benefit from.
Learn How to ‘Start a Senior Care Business’ & 30 Professional senior care business templates to get you started!
More details on how to advertise senior care services in the guide below
30 Senior Care Business Templates Included with Guide
Prepare to impress your clients and protect your business with these professional senior care business forms!
📁 30 Essential Senior Care Business Templates
✔️ Senior client intake form
✔️ Senior care information / Assessment form
✔️ Senior fall risk assessment form
✔️ Home care quote
✔️ Caregiver job description form
✔️ Home care service agreement
✔️ Senior housekeeping chart
✔️ Senior hygiene care chart
✔️ Senior care invoice
✔️ Hire a caregiver checklist
✔️ Caregiver application form
✔️ Pre-interview caregiver questionnaire
✔️ Caregiver interview questionnaire
✔️ Caregiver reference check questionnaire
✔️ Caregiver employment agreement- Long format
✔️ Caregiver employment contract-Short format
✔️ Caregiver job posting-sample-
✔️Home Care Tax receipt for senior care services
✔️ COVID-19 Senior visit health care form
✔️ Senior Transport Agreement
✔️ Home Care Competitor Questionnaire
✔️Home Care Bookkeeping Checklist
✔️ Senior Home Safety Checklist
✔️ Daily Food Log
✔️ Care Assessment Report
✔️ Emergency Medical Information Sheet
✔️ Business Proposal Letters (2)
✔️ Client Progress Notes
✔️ Senior Community Services Contact List
✔️ Caregiving Daily Checklist (Caregiver Journal/Log of visit)
Customize all these documents and forms to fit your exact senior care business and location!
Senior Care Business Templates also available in the care shop separate from the guide book:
Customize any or all of templates to your own senior care business. If you are currently operating a senior care business and need assistance with the logistics, then this a perfect solution for you.