The 10 best ways to market Senior Care Services
The most effective way to advertise your senior care services is to make people aware of your passion to help seniors.
Get the word out that you are ‘the’ private caregiver to hire if senior care is needed. You have to let people know you are there, ready to work, and one of the top caregivers in your area. You need to stand out from the other caregivers and put your best foot forward. Be transparent and share enough detail about yourself and your abilities as a caregiver.
It wasn’t that long ago that having a blackberry meant you were at the top, now fast forward just a few years later and everyone from every age group has an iphone with information at their finger tips instantly.
You have act and respond at lightning speed, get set up on alerts. If you have the ringer turned off then keep your flash on, and stop whatever you are doing to be the first caregiver to respond to advertisements.
Most often you will not get an email back right away and usually it is because the person who posted the add was initially bombarded with responses.
The competition since 2008 has dramatically increased among caregivers so, now more than ever you must be unique in some way and offer more value to clients.
Posting your services everywhere over and over will give a sense of which posts are working. You will also become familiar to the posts who say they need a caregiver. Some ads are a serious call for help, while others are just putting out feelers as to caregiver options in the area for a later date.
The good news is that over the years the large homecare companies have made a high financial investment over the last ten years to educate the general public on what a caregiver is and how home care workers can be of assistance to seniors.
10 ways to stand out as a private caregiver:
- Response time to caregiver post: send a short to the point email just to let the employer know that you take pride in helping seniors, are professional and ready to get to work.
- Offer to speak over the phone or meet to discuss the job further.
- Correct your spelling and grammar in written communications.
- Provide a picture of yourself or video, just be you.
- “CAN DO” attitude. Be open and flexible to tasks that need to be done for the senior. Remember the human side to this job and what needs to be done, needs doing.
- Be the caregiver who will to clean the house, forget light housekeeping. Save your client money to offset your cost and you will win!
- Car and or license, if you don’t have either one well…get one and both are better.
- Records on hand: driving, criminal background check etc..
- References have to be ready to send.
- Call employer if they have a phone number listed. So many people are afraid to pick up a phone and call these days, in some cases it is as simple as calling a potential employer to get the job!