10 Ways to market senior care services and stand out
Immediate way for you to market senior care services
What you want to do is bring attention to your passion which is to help seniors and make a living while you do it. Get the word out that you are ‘the’ private caregiver that offers superior senior care services in your area. People in search of caregivers need to see you stand out and get an immediate feeling that you are without a doubt a caregiver worth their time to learn more about what you have to offer.
You have to let people know you are eager to work, committed, reliable, loyal, and most important that you are working in this field because you have the utmost respect for your elders. If you can communicate this in your profiles on care sites, and social media then you will automatically stand out from the other local caregivers.
When contacted, be transparent and share enough detail about yourself and your abilities as a caregiver, as well as what makes you unique. One of the most obvious ways for you to be unique is to offer the same services and protection that large home care agencies do by using wisecaregiving’s business templates
You can offer your new clients the same conveniences such as a terms of service agreement, care assessment, job description, visit reports, invoicing, and taking care of your own payroll tax and deductions.
To top it all off you can offer a year end statement breaking down month by month your service costs for them to present to their accountant. This year end statement will be key sales point when it comes to applicable senior tax deductions and direct refunds, why? because what it means is that even after you are paid your rate in full, your overall hourly rate could be less for the senior client after deductions.
Your responsibility as a caregiver will be register your non-medical senior care business, keep files/paperwork organized, send paperwork when required to your clients/ government, as well as see an accountant once a year. If all caregivers knew how simple this is, more would be doing it which is the reason Wise Caregiving was born, to help as many caregivers as possible see their own potential.
The way you market senior care services and how you respond is important
Despite having alerts set up you will still need to act quickly. Send a quick note to express your interest but address the person who posted the mandate formally. Most often you will not get an email back right away, and usually it is because the person who posted the ad was initially bombarded with messages responding to the ad.
The amount of private caregivers has dramatically increased worldwide. Many people if you asked them 10 years ago what a caregiver was, they would not have been able to give you an accurate caregiver job description. Even though the market may seem saturated with homecare companies and private caregivers you need to know that their is still a great demand for more.
You are a unique person that will be the perfect match to many seniors. You can offer specific caregiving services that a lot of your competitors do not. If it is a true passion of yours to help seniors then your business will not only last but also take you to a place of limitless success.
Posting your services everywhere you can will give a sense of which posts are working and online as well as offline. You will also become familiar to the posts who are serious employee seekers and really need a caregiver. Some ads are a serious call for help, while others are just putting out feelers as to what caregiver options exist in the area for a later date.
10 ways to stand out as a private caregiver who offers the very best service to seniors:
➡️Response time to caregiver post: send a short to the point email just to let the employer know that you take pride in helping seniors, are professional and ready to get to work.
➡️Offer to speak over the phone or meet to discuss the job further.
➡️Correct your spelling and grammar in written communications.
➡️Provide a picture of yourself or video, and remember to just be you.
➡️“CAN DO” attitude. Be open and flexible to tasks that need to be done for the senior. Remember the human side to this job and what needs to be done, needs doing.
➡️Be the caregiver who will to clean the house, forget light housekeeping. Save your client money to offset your cost and you will win!
➡️Car and or license, if you don’t have either one well…get one and both are better.
➡️Have all records on hand: driving, criminal background check etc.
➡️References have to be ready to send.
➡️Call employer if they have a phone number listed. So many people are afraid to pick up a phone and call these days, in some cases it is as simple as calling a potential employer to get the job!
Check out our digital ‘How to start a senior care business’.
Get started or to take your caregiving business to the next level
If you plan to hire caregivers to work under your company, you will need all of the following templates:
- Senior information form
- Fall risk assessment tool
- Senior care quote template
- Caregiver job description template
- Terms of senior care service agreement
- Daily care journal
- Housekeeping Checklist
- Personal hygiene chart
- Senior care invoice template
- Yearly tax receipt for senior care services template
- Hiring caregiver checklist
- Application form
- Pre-interview questionnaire
- Caregiver interview questions
- Reference questionnaire
- Caregiver employment agreement
- COVID-19 Screening caregiver form for visitors 🆕
Both the word documents as well as the Excel spreadsheets can be altered, added too or parts removed. Customize all these documents and forms to fit your exact senior care business.