Top tips to market senior care services
Simple yet effective ways for you to market senior care services
Learn how to market senior care services and bring attention to your passion which is to help seniors. Get the word out that you are ‘the’ senior care company that offers superior senior care services in your area. People in search of senior care need to see you stand out and get an immediate feeling that you are without a doubt a home care company worth their time to learn more about what you have to offer.
You have to let people know you are eager to work, committed, reliable, loyal, and most important that you are working in this field because you have the utmost respect for your elders. If you can communicate this in your profiles on care sites, and social media then you will automatically stand out from the other local care company’s or independent caregivers.
When contacted, be transparent and share enough detail about yourself and your abilities, as well as what makes your service unique.
You will have to register your non-medical senior care business, keep files/paperwork organized, send paperwork when required to your clients/ government.
The way you market senior care services and how you respond is important
Despite having alerts set up you will still need to act quickly. Send a quick note to express your interest but address the person who posted the mandate formally. Most often you will not get an email back right away, and usually it is because the person who posted the ad was initially bombarded with messages responding to the ad.
Even though the market may seem saturated with homecare companies and private caregivers you need to know that their is still a great demand for more.
You can offer specific caregiving services that a lot of your competitors do not. The best way to find out what your competitors are up to is to simply ask them! Use the senior care competitor questionnaire to help you out with this task. If it is a true passion of yours to help seniors then your business will not only last but also take you to a place of limitless success.
Posting your services everywhere you can will give a sense of which posts are working and online as well as offline. You will also become familiar to the posts who are serious and really need a caregiver. Some ads are a serious call for help, while others are just putting out feelers as to what caregiver options exist in the area for a later date.
Ways to market senior care services
➡️Have FAST response time to caregiver post
➡️Offer to speak over the phone or meet to discuss the job further.
➡️Correct any spelling and grammar in written communications.
➡️Provide a picture of yourself and information about your company and its services
➡️“CAN DO” attitude. Be open and flexible to tasks that need to be done for the senior.
➡️Provide senior care transportation
➡️Have all records on hand: driving, criminal background check etc.
➡️References have to be ready to send.
➡️Pick up a phone and call!
More Value in the Senior Care Packages that are available in the shop:
Learn how to start your own senior care business
If you plan to hire caregivers to work under your company, you will need all of the following templates:
✔️Senior Client Intake
✔️Senior Information/Assessment Form
✔️Fall Risk Assessment Form
✔️Senior Care Service Quote
✔️Caregiver Job Description Form
✔️Terms of Senior Care service Agreement
✔️Daily Senior Care Visit Journal
✔️Personal Hygiene Chart
✔️Senior Care Invoice
✔️Hiring a Caregiver Checklist
✔️Caregiver Application Form
✔️Pre-Interview Questionnaire Form
✔️Caregiver Interview Questionnaire Form
✔️Reference Check Questionnaire Form
✔️Caregiver Employment Agreement (long form)
✔️Caregiver Employment Contract (short form)
✔️Caregiver Job Posting Sample – looking to hire caregivers
✔️Tax Receipt for Senior Care Services
✔️COVID-19 Screening Caregiver Form
✔️Senior Care Transport Agreement
✔️Home Safety Checklist
Both the word documents as well as the Excel spreadsheets can be altered, added too or parts removed. Customize all these documents and forms to fit your exact senior care business.
Senior Care Business Templates
Sold Separately: Click image to view templates